What began as a memo on an order form has developed into the slogan for the most renowned Belgian brand of spectacles: “theo loves you.” To this day the motto connects every decision and collection that theo does. It was the love for their clients that made Wim Somers and Patrick Hoet, opticians with their own store, decide to design and present a collection under the name of theo, to provide their clients with something other than the mainstream glasses that were available at the time. So in 1989, the first theo glasses became a reality. With every following collection, it became increasingly easier to reach the customer. Each frame is unique, beautiful and special!